Chronic venous disease is the most common vascular pathology of the lower extremities. There are two main therapeutic approaches for these patients (compression hosiery and drug therapy). Patient adherence to treatment is important. Patients often experience various difficulties with daily use of compression hosiery that results poor compliance. A combined approach to local and systemic treatment is required to influence all aspects of pathogenesis and achieve physician and patient satisfaction with treatment. Venoactive drugs have a systemic effect on pathogenesis of chronic venous disease. They improve the quality of life of patients and slow down progression of disease. High efficiency of micronized purified flavonoid fraction for chronic venous diseases was confirmed in international trials. Despite the widespread distribution of local medicines and their popularity among patients, many physicians associate their effectiveness with massage and cooling effect and doubt bioavailability. In this regard, topical agents containing essential phospholipids forming liposomes are of particular interest. These agents are characterized by higher penetration into the deeper layers of skin and better effectiveness. This review is devoted to the issues of prescribing the local medicines based on heparin, escin and essential phospholipids for relief of venous-specific symptoms in patients with chronic venous diseases. We analyzed the efficacy and safety of local phlebotropic drugs and their use after invasive treatment. An integrated therapeutic approach to chronic venous disease was finally proposed.