The need for the practice of dentistry in the digital (CAD/CAM) technologies have initiated the emergence of dental laboratories as a separate and independent legal entities. The choice of a strategy for the development of these laboratories is aimed at ensuring the achievement of the main goals in the long term. It is established that the type of innovation in terms of «Shake test» J. Daya, in these organizations can be designated as an option «C» — a strategy of gradual conquest of the market. The main components of the development are: work with staff, information support, financial optimization; material and technical support, marketing activities, organizational and legal support, the formation of the quality system.