The review article provides an analysis of domestic and foreign studies assessing the restriction of unhealthy nutrition and drinks marketing aimed at children and teenagers on television channels and social networks as one of the measures to prevent childhood obesity. It has been noted that childhood obesity is considered to be one of the most serious public health problems currently all over the world. The marketing of unhealthy nutrition and drinks, in turn, is a significant factor determining the prevalence of childhood obesity. An explicit set of recommendations has emerged and experience has been gained at the national and global levels of populations’ interventions aimed at limiting this type of marketing over the last decade. Significant progress has been made in a number of countries with regard to reduction of the unhealthy nutrition and drinks marketing among children and adolescents, particularly in developed countries. Currently, the food marketing, with the exception of infant food, has been little studied in the Russian Federation and is therefore not corresponding with WHO recommendations and international practice in developed countries. Thus, this problem is still unresolved.