The paper presents the results of a sociological survey among women with non-cancerous breast diseases. Inadequate awareness about breast problems is established to be one of the most important reasons for low female motivation to be consecutively followed up, examined, and treated. The women's awareness had a negative trend in 2004 to 2010. Only 26% of women obtain information on the disease from medical personnel. There has to be a number of prophylactic primary care technologies: mammology schools, training in self-examination, watching of prophylaxis videotapes at the polyclinics and dispensaries, distribution of printed materials, and introduction of Web technologies. These actions will increase women's motivation to be active in maintaining their reproductive health.