Introduction. The growing epidemic of overweight and obesity in children is a serious public health problem. Childhood obesity adversely affects not only the physical, but also social, psychological well-being of children, is a risk factor for non-communicable diseases and obesity in adults. The marketing of foods high in trans-fatty acids, salt, and sugar for children has been recognized as one of the factors that lead to childhood obesity. Objective — to study food and drink marketing on Kyrgyz TV channels for target pediatric and adolescent audiences. Material and methods. The international methodology Monitoring food and beverage marketing to children via television and the Internet (WHO) was used to record 24 days of television broadcasting of six most popular TV channels, such as Balastan, 312 Cinema, Tumar, KTRC, KTRC Music, and KTRC Sports, from 06:00 till 22:00 for children and adolescents aged younger than 16 years. All TV commercials were encoded; in-depth analysis was conducted for food and beverage advertising according to the protocol; for this purpose, the investigators collected the nutritional and energy information placed on the labels of all advertised products. Statistical analysis, including descriptive statistics, was made using IBM SPSS Statistics 23 software for Windows. Results. A total of 2132 advertisements were analyzed; of them 49.3 and 50.7% were broadcast on weekdays and on weekends, respectively. Food advertisements were broadcast on KTRC, KTRC Music, and KTRC Sports occupied in frequency only the fifth position on average among all types of advertised products (7.2%). The leaders among the food and drink commercials were beverages, including Coca-Cola, Fanta, and lemonades with added sugars and sweeteners (49.7%), juices (18.3%), piquant snacks, including chips, nuts, popcorn, bread croutons, etc. (17.0%), chocolate and sugar confectionery (7.2%), milk drinks (7.2%), and processed and fresh vegetables and fruits (0%). In accordance with the WHO Nutrient Profile Model, the advertising percentage of products banned for marketing to children was 85%. Health was used as a primary incentive to advertise a food product or drink in 21.5% of cases of advertising for non-market products. Conclusion. Food and drink advertising ranked only fifth among all types of advertised products; however, the products banned for marketing were advertised in the vast majority of cases. Health was used as a primary incentive in every TV commercials of non-market products.