As of now, there are prerequisites for more active implementation of jobsite health promotion programs within the framework of social responsibility policy. The paper presents the new initiatives of the Russian Union of Industrialists and Entrepreneurs to integrate the principles of responsible business management into real business practice, as well as data on the sociomedical programs of leading Russian companies. Possible areas of interaction of public health, medical science, and business institutions to improve the health of working people and the population as a whole are discussed.